Struggling and need help in finding out what went wrong? Look no further, these easy to follow tips will get your PPC advertising campaign back on track and boost your companies sales as you’d hoped when you started your PPC marketing campaign.

Top Mistakes Made in PPC Campaigns

ü All keywords broad matched

ü Keywords include product/terms the company doesn’t sell

ü One company, two campaigns, both using an identical list of 167 broad matched keywords

ü Landing page not optimized to the keywords

ü All ads land on the home page

ü No conversion tracking

Easy Tips to Avoid Common PPC Ad Blunders

ü Focus on one item or product that you want to promote.

ü Find out what the traffic is like for your desired keywords.

ü Strategize before placing your bid.

ü For the more popular keywords, bid for a lower and less expensive position.

ü Write interesting ad copy.

ü Only bid on keywords that is relevant to your campaign.

ü Bid on as many relevant keywords as you can.

ü Track your keywords and your entire marketing campaign.

Tip 1

Most newbie’s starting out in the PPC Ad process make the mistake of being overly ambitious in trying to target all of the products on their lists. DON’T! Focus instead on your top products to drive specific targeted consumers to your site. Make each product you promote a separate campaign. Too much generalizing in one PPC marketing campaign will not give you the large scale blanket effect you are hoping for or the large scale traffic. Instead it will have the opposite effect; smaller scale targeting crowd and less traffic to your web site.

§ So focus on a single product for each separate PPC ad campaign.

Tip 2

Knowing what key words are popular and consumers are using on a regular basis is crucial to your PPC Advertising campaign’s success. Most PPC search engines have a page where you can view the past months most popular key words. As a general rule of thumb any key words that have 50 or more hits are worth betting on. These are simply guides; something that is popular in December is not likely to be as popular in January so use common sense and good judgment about your particular product.

§ So know the popular key words consumers are using when using your PPC search engine.

Tip 3

Consider your companies approach, or strategy, and know your PPC marketing campaign budget. If you have a huge PPC advertising campaign budgets then you have more bargaining room. However, if you are like most small businesses your PPC campaign funds are likely limited so avoid making high PPC advertising bids. Instead focus on less popular low-cost relevant keywords. This will keep your company within your PPC ad budget and give you the returns you want to see.

§ So small budget focus on relevant low-cost keywords for your PPC advertising campaign.

Tip 4

When searching for popular keywords, most top PPC search engines will show you what your competition is bidding on and how much they are bidding for. Keep in mind that 1^stplace on the page is not necessary! Being on the first page is important, or in the very least the first three pages, since a recent study found that most online consumers only search through the first three pages of PPC marketing ads. So if the #1 advertiser for your keyword is paying $0.30 and the #2 is only paying $0.10 then you can pay $0.09 for the third spot on the 1^st page and get just as many consumers as the person paying $0.30 per click!

§ So, being #10 on page 1 is not a bad thing, be on the first 3 pages for your prospective consumers.

Tip 5

The ad copy is your main selling point. You’ve gotten yourself this far and now your prospective target consumer is reading your short PPC marketing ad copy to see if you have the product and price they are looking for. Your goal is to get your target consumer to your site and of course to purchase your products.  Advertise your current deals; give away freebies (Everyone loves a good freebie!) With many PPC Advertising Search Engines you can do this in real time.

§ So remember to write a compelling PPC marketing ad copy to grab your target audience.

Tip 6

This point is common sense, but it cannot be stressed enough. DO NOT do PPC marketing ad campaigns for a topic that does not pertain to your product. It might seem like a great endeavor; trick consumers into clicking upon your site by doing a PPC ad campaign for keywords related to items other than what your product is, but in the end you end up paying money for every click and receiving little in return as these consumers clicking and charging up a nice little PPC marketing bill are not interested in the products you have for sale. They leave and you, well you’re left with the PPC advertising bill and no leads or purchases.

§ So use common sense and stick to PPC marketing keywords that are directly related to your product!

Tip 7

As any good fisherman will tell you the bigger the net the bigger the catch. Target as many relevant keywords as you can afford for your PPC advertising campaign. You can find many popular and relevant target PPC keywords for as little as a penny per click when you bid upon less popular keywords. Remember to keep in mind previous steps as they apply.

§ So when possible bid upon as many relevant PPC advertising keywords as possible to reel in more target consumers.

Tip 8

This is an important tip since you want to ensure that the PPC advertising campaign you have set in place are giving you the prime results you are paying for. You can find how each PPC marketing campaign is going by checking Reports regularly. Every PPC search engine offers reports for you to easily see how your PPC advertising campaigns are going.

§ So, check your PPC marketing campaigns often, I recommend at least once per month if not more.