Human interaction has always been an integral part of life. We are a social being and as such, we search for ways to reach out to our fellows. This need for belongingness and understanding is an inseparable part of human life. People need to be heard and understood to see his or her efforts to find several ways to communicate. Before the introduction of technology, communication is highly limited to the boundaries of human capacities. Communication could only go as far as your voice can reach. Therefore, communicating and relating to the large number of people was very hard.

As technology arises, it became easier to communicate with large group of people. The tools of technology serve as supports and enhancements to bypass human limitations in communication. The fruits of technology extended the scope of man’s communication. Source media includes all types of mass media communication that makes it easier to transfer and send information. Source media makes mass media very useful and truly indispensable.

Media and Mass Media

The term media refers to the tools and processes used to communicate. Media definition is often confusing because sometimes, it refers to the communication process and on the other hand, it refers to the tools and equipment used in such activity. Nevertheless, whatever themedia definition may be, it always pertains to the communication process. On the other hand, mass media refers to the collection of things and other procedures that are used in communicating to a large audience. Mass media strategies filled up for the human limitations of communication. On using the aid of mass media, many people are able to discover ways and means to spread information in the fastest manner to a wide audience.

Why do we need the tools of mass media?

Mass media became possible through the advancements in technology. Through these technological breakthroughs, communication became easier and more effective. The advancements in mass media are fast because of its numerous advantages.

1. In mass media communications, we are able to relate with the big audience. This feature of mass media is indeed a necessity for some industries. Businesses can truly benefit from this one. Much of the success of a business relies on a huge and effective promotions and advertisement campaign. The more people you reach through your promotions campaigns, the more potential customers and sales for your business. Mass media offers businesses the chance to reach out and make their products and services known to a large number of consumers. This is very important in making any business venture successful. The tool of mass media makes information dissemination of businesses an easier task.

2. Mass media also fulfills the need of the public to be informed. Through mass media strategies, people are fed with news, trivia and other information that can significantly help in their everyday lives. For that reason, mass media becomes a very useful tool for everyone.

3. Entertainment is also a function of mass media. Mass media tools such as radio, television, newspapers and magazines provide avenues for us to relax. Reading newspapers, magazines and other products of print media can be a leisurely and fun activity. Programs that are offered in television, radios and cinemas can make us laugh, smile and even cry. Undeniably, mass media tools have been so useful to us that they have become an inseparable part of our lifestyle.

4. Apart from offering pleasure, mass media operations also provide a source of income to many. Mass media industries employ so many people and provide jobs that are badly needed. The wide acceptance of the forms of mass media and its advantages make it a very profitable industry. People who work in mass media companies are able to maximize the uses and benefits of mass media have to offer.

Boom of the Online Media

The introduction of computers and the rise of popularity of the Internet gave birth to the newest form of mass media called the Internet or online media. The Internet became the most powerful tool to communicate with the large number of people. This wide scope is unimaginably large in nature because the Internet was made accessible to the whole world.

The wide acceptance and popularity of the Internet made it a powerful mass media tool. Through the connectivity that the Internet offers, mass media communications have been transformed into a more effective one. Online media comes in many forms. All possible forms of communication can be made through the World Wide Web. Examples of which include blogs, videos, chat rooms and other communication tools that are Internet based.

Issues of Mainstream Media

Mass media suppose to cater the needs of the public. Biases that are predominant in mainstream media became an impetus for people to discover and create a new mass media form called alternative media.

Simplifying media with Alternative Media Types

Alternative media is a form to simplify media. Media of the mainstream category has become so complex and intertwined. It is hard to look through the system of the traditional mainstream media. The things affecting mainstream media are of different kinds. Factors that affect it like culture, government control and many other factors make mainstream media so complex.

The effort to move media into simpler and less complicated forms is achieved by alternative media. To simplify media means to free it from other unnecessary controls and influences. This media type includes Internet-aided tools like blogs and online video sharing. Unlike mainstream media, it is not controlled by government institutions or business entities. Tomove media in this less biased form can make new media forms more independent.

Source Media
Source Media

Media Definition
Media Definition

Simplify Media
Simplify Media

Move Media
Move Media

There are different kinds of media that can be found on the web. Many people can see and hear media through radios and televisions. However, a new type of media is becoming more prominent as the Internet starts to evolve and it is called the web media. This type of media is focused mainly on the Internet and all the people surfing into it. This is the fastest growing type of media nowadays because more people are getting inclined with the use of the Internet in their daily lives.

There are many kinds of web media, which most people are not commonly aware of and one of which is the electronic mail or most commonly abbreviated as email. Email is under the Many-to-Many networking is focused on connecting with other people from various places in the world. It is one of the most commonly used type of media by people around the world and is also the most effective type of media rather than the traditional way of sending letters and notices.

Another form of this media is the instant messenger. This type of media is commonly used by many people to talk with someone even though they are separated from each other. It connects people that are separated by time and place and is being used in business as a means to communicate with employees or employers. The convenience of using these messenger applications has been the main tool for people to communicate with each other.

The database is also a form of a media used in the Internet. For all we know, a database is a program that holds the different information inputted by the user or the owner. With the database being used in the web, it makes the interaction between the viewer and the webpage owner more active. A best example of this is the social networking sites where people can share their profiles, information, and the current update in their lives. You can also search through the web depending on your category, topics, sub topics, and the other terms that you would like to use. You can also filter out information in the web depending on how you want it to be presented and all of these are based on databases.

Another form of media is the print media. Print media involves the materials that are being showed in the website’s page. The information or the updates are being sent and uploaded so that the viewers can see it. It can be a profile, an article, news, or anything that a viewer wants to see and read. This is one of the most common Medias found on the Internet since the Internet is full of information and resources.

One of the most captivating media is the ones that are broadcasted live or commonly known as streaming media. Streaming media is not just involved in live broadcasts of news and videos but also about the updates being posted on the website. For example, look on the websites of different the news programs. They constantly change their front page every time breaking news comes in. They post videos, interviews, and live broadcast from their program to their website. Streaming media attracts many people to be more addicted on the Internet. In fact, live broadcasts can also be watch or heard on the Internet.

Media downloads is also a common type of media on the web. Many sites offer free downloading of anything that you want such as articles, videos, images, software and many more. However, there is always a restriction when it comes to copyrights of thesemedia downloads. Some companies may want to keep it for themselves. Therefore, those who illegally download their media will pay an amount for not abiding the rules of media downloading. Moreover, a person can also be put in jail if his or her actions are unforgivable.

Another form of media is the source media. Popular websites like YouTube and My space are the major contributors of these types of media’s. With this type of media, people can view or watch different materials on the web. There are those educational videos for kids and adults, there are personal views and opinions, own versions of songs and dance and many more. This makes it possible for these people to be creative in things that they want to show or express. Their audience is the whole world making media to be the top used in Internet. Major search engines are also an example of source media.

People are always on the go. As life goes on, people are becoming busier for some reasons. Therefore, mobile phones these days can also be used as a web media. They are able to receive updates regarding the latest news and trends. There seems to be a new model of mobile devices every week that suits with the needs of people. Most people use these devices to connect in the Internet, to feed them updates, to make blog entries, and send some pictures.

The most common media is the images that we see on the net. Images are the foundations of a good web design. If the images that you use are inappropriate and not properly designed, then it will leave your page unviewed by your visitors. To some people, images are their basis to view one’s page. If it is not presentable, then they will just ignore it. For example, streamers, ads and devices can also be found on the Internet. Without these images, the Internet is dull and boring.

Because of today’s modern living, many people have redefined the media definition. You can do almost everything in the Internet. You can expect that as time goes by, many types of media will arise and it will redefine a new media definition.

Web Media
Web Media

Media Downloads
Media Downloads

Source Media
Source Media

Media Definition
Media Definition